Chipotle Launches New Egift Card Program To Celebrate 2020 Graduates

Chipotle will match 10% of graduation-themed egift card purchases and donate to Scholarship America.

Chipotle Mexican Grill announced its Graduation Gift Card Give Back program that will honor 2020 graduates and support future educational pursuits.

The brand will be matching 10% of special graduation-themed egift card purchases and donating to Scholarship America, an organization that works directly with students, parents, colleges, businesses and communities to help students fulfill their college dreams.

Since it was founded in 1958, Scholarship America has distributed $4.3 billion to more than 2.6 million students. Additionally, the first 5,000 Chipotle customers who purchase a graduation-themed egift card will receive a digital BUY-ONE-GET-ONE (BOGO) offer.

“We’re excited to offer parents, family members and friends an easy way to congratulate the Class of 2020,” said Chris Brandt, Chief Marketing Officer. “It’s been a rollercoaster year for many of these seniors, and they certainly deserve something extra for all their accomplishments.”

In the past week, Chipotle launched a pair of virtual events to help students stay connected during their final days of senior year. On May 16, the brand hosted a virtual prom afterparty on Instagram and awarded one attendee a $25,000 scholarship.

Fans can learn more and purchase Chipotle graduation-themed egift cards through June 30 by visiting: www.chipotle.com/gradgiveback.

Donation offer is valid on purchases of designated graduation e-gift cards from the Chipotle online gift card store at chipotle.com/gifts-and-gear, from May 21 through June 30, 2020.

Proceeds will be based on specific graduation gift cards; donation will equal 10% of sales during the promotional period, with minimum donation of $5,000, and maximum donation of $250,000.

Purchaser receives the full value of the e-gift card. The first 5,000 customers to purchase a graduation gift card during the promotional period will also receive one code per customer receipt valid for a buy-one, get-one free entrée; terms and conditions apply. Void where prohibited.

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Original source: This press release appeared first on Restaurant News.